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(PRWeb UK) October 6, 2009

The charity World Cancer Research Fund has selected 4Ps Marketing to implement a Search Engine Marketing strategy to help raise awareness of how people can reduce their risk of cancer. WCRF prides itself on having the best advice available on cancer prevention and now aims to reach a wider audience.

World Cancer Research Fund is the only charity in the UK dedicated to cancer prevention. It funds scientists in the UK and overseas to carry out research into the effects of diet, physical activity and weight management. The charity also funds education programmes to inform the public how they can reduce their risk of developing cancer. Through this work the charity helps to give people the chance to make informed lifestyle choices.

World Cancer Research Fund recognises the importance of the internet because it offers a cost-effective way of getting across its lifesaving messages to a wide audience. Although the charity has a user friendly website it wants to make the website easier to find through search engines such as Google and so began the search for an SEO Agency.

4Ps Marketing, who won the contract ahead of four other agencies, is a London based Search Engine Marketing Company offering sustainable SEO and PPC campaign management. The SEM project will involve both SEO and PPC using onsite and offsite optimisation techniques.

4Ps Marketing’s Chris Hyland said: “As a company we actively participate in many charitable events and projects. We are very proud to be associated with World Cancer Research Fund and we hope to achieve sustainable long term results online.”

About 4Ps Marketing

As an established search engine marketing (SEM) agency 4Ps Marketing offers ethical and sustainable SEO Marketing, PPC and SEM consultancy services.

4Ps Marketing offers a tailored and specific approach for each campaign it undertakes. With exceptional levels of customer service 4Ps Marketing has a proven track record with different clients in a variety of industries including Law, IT Security and Media.

If you would like to learn more about SEM or any of the other services please call 0207 607 5650 or visit