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The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

by Captain Frank | Mar 11, 2018 | SEOSeo

Posted by randfishPouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences....

The Website Migration Guide: SEO Strategy, Process, & Checklist

by Captain Frank | Mar 11, 2018 | SEOSeo

Posted by ModestosWhat is a site migration?A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial...

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

by Captain Frank | Mar 6, 2018 | SEOSeo

Posted by randfishSame content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that...

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