Tempe, Ariz. (Vocus) January 21, 2010
Scott McAndrew, Director of Strategy at Terralever, a leading interactive marketing agency, will speak at the second Social Media AZ event on January 25, 2010. At the event, attendees will have the opportunity to learn social media best practices from experts and corporations that are already using social media to reach and support their clients. Presenters range from Fortune 200 executives to Social Media authors and SEM architects with years of experience. The presenters will be sharing the challenges and rewards of implementing internal and external social media strategies. Attendees will also learn policies, processes, tool sets, monitoring techniques and general best practices.
Terralever’s Scott McAndrew will share insight on the topic of Boosting the Power of Search Marketing through Social Media. In his presentation, listeners will learn:
Why many marketers are missing out on this opportunity
How to leverage social media in organic and paid search marketing
The importance of analyzing search and social media behavior to find consumers at the right time
How to build a digital marketing strategy in a way that respects and reflects the interests of your target audience
Why before reaching out socially, you must find your company’s true fans
Tactics to find folks interested in your prod
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