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(PRWEB) August 16, 2011

SyCara, Inc., Co-Founder Fionn Downhill, will be speaking at next weeks SES San Francisco Conference. A veteran SES speaker, and industry though leader Ms. Downhill will address the timely question on panel which will discuss whether Search Engine Optimization (SEO) is still an effective online marketing strategy.

The Conference is being held at the Moscone West (4th St & Howard St) in San Francisco on August 15-19th. It will feature an array of experts discussing topics surrounding Search Marketing and an exhibition floor with over 100 companies. Panels and discussions will focus on social media, paid search, keyword research, mobile engagement, local advertising, link building, and online video as well as SEO. There will also be a number of parties and networking events.

Downhill brings nearly a decade of experience handing SEO clients at Elixir Interactive ( She will be part of a panel entitled SEO is Dead. Long live SEO! The panel will discuss whether SEO is still a relevant and vital strategy or if it has been surpassed by other forms of online marketing. The discussion will be moderated by Dana Todd, Vice President of Performance Innovation at Performics and feature SEO Veterans Todd Friesen, Mark Jackson and David Naylor as well as Downhill. Audience members are encouraged to engage in discussion with the panel, whether they agree or disagree with their opinions.

Im really excited about participating in this discussion. Many people believe that SEO is a powerful tool in generating results and sales for clients while others are starting to question the importance of these techniques, especially in the light of recent Google changes stated Downhill. It should be a lively discussion that is likely to continue throughout dinner and the evening events. The session is followed by one of the popular networking events the Black Hat, White Hat unconferenced event. Downhill will also participate in the a meet the speakers luncheon at 12.30 in the lunch room on Wednesday the 17th of August. This is a new event which will give conference attendees an opportunity to mingle informally with the speakers.

SEO is Dead. Long Live SEO! will be held on Day 2 of the Conference. That is Wednesday, August 17th from 4:45 -5:45 pm followed by the infamous, Black Hat, White Hat networking event.

SyCara will also be exhibiting at SES San Franciscos Texpo Pavilion. SES attendees can visit the SyCara booth to receive more information and sign-up for a free demo of the SEO Platform.

Details about the San Francisco SES Event can be found at

About SyCara, Inc.

SyCara has developed a platform for search engine optimization (SEO) that caters to agencies and enterprise users. The SyCara platform automates SEO management tasks and delivers actionable insights to guide search marketing professionals. SyCara provides a single SEO platform to simply and effectively accomplish workflow management, SEO monitoring, and SEO reporting. Using SyCara’s prioritized, actionable plans, SEO professionals are empowered to achieve a higher level of efficiency and ROI. More information is available at

About SES

SES is one of the top international conference series for digital agencies, webmasters, online marketers, and corporate decision makers. They have been offering training, workshops, and conferences like SES San Francisco since 1999. Their goal is to help search marketers, from beginners to experts understand and thrive in the exciting world of search marketing.


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