Medford, N.J. (PRWEB) November 23, 2009
Steel Media, LLC today announced the opening of Philly AdWords, a new advertising agency serving small to medium sized businesses.
Gary Steel, Owner and Founder of Steel Media, LLC, is a former Clear Channel Executive with 28 years in the advertising industry. “Our roots are in sales. That very simple statement is our biggest difference,” said Steel. “The others are about advertising your business. We are about generating business. The others are about gross impressions, clicks, and click through rates. We are about getting people to call, email, or visit your website for the purpose of buying your product or service. When the others stop at the click. Philly AdWords’ work continues until we’ve helped you to complete the sale.”
“I’ve worked with hundreds of advertising vehicles from newspaper to radio to TV, but AdWords is one of the most immediate results-oriented products that I’ve ever experienced. Though, it can be complicated,” Steel said. Philly Adwords was formed in order to provide consultation and management of clients’ pay-per-click programs. Each campaign is monitored daily and is fine-tuned to maximize revenue at the most efficient investment.
Additional services offered by Philly Adwords include web-hosted telephony that can track individual advertising programs. By assigning a unique telephone number to each campaign, Philly AdWords can produce in-depth reports to determine the success of each of its programs as well as set up virtual call centers for clients’ sales and customer service departments. Ultimately the mission of Philly AdWords is to generate new business and sales for its client customers though its full portfolio of new and traditional media offerings.
AdWords is Google’s flagship advertising product with $ 21 billion in revenue in 2008. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. In 2005 Google introduced the Google Advertising Professionals Program in order to certify individuals and companies who have passed an exam and managed AdWords accounts. Steel anticipates receiving his certification in December.
About Philly AdWords
Philly AdWords (http://www.phillyadwords.com) a division of Steel Media, LLC is a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses. Core products and services include, Pay Per Click Management, Online Branding, Online Media Buying, Traditional Media Buying, Social Media Strategies, Web Hosted Telephony, E-Commerce Consultation, Sales Training, and Sponsorship Sales.
About Steel Media, LLC
Steel Media is a New Jersey Limited Liability Corporation formed in 2009 to own and operate advertising, promotional and event companies. Its first Division is Philly AdWords, a full-service advertising agency specializing in sales-oriented strategies for small to medium sized businesses.
About Gary Steel
Gary Steel has held Executive Advertising Positions in National, Regional, and Local Sales. After working in Local Radio Sales and Sales Management from 1981-1986, Mr. Steel joined Clear Channel Radio’s Katz Communications where he served in various positions from Account Executive to Vice President of National Sales. In Philadelphia, he worked as VP Sales Christal Radio Division from 1994-2002. In June 2002, Mr. Steel transferred to the ‘station-side’ of the Radio Business, and joined Clear Channel’s Cluster of 6 Radio Stations in Philadelphia. During his tenure there, he was responsible for launching 2 new stations and their associated internet brands including a Hispanic Station WUBA-AM Rumba 1480. Prior to launching Philly AdWords and Steel Media, LLC, Steel was General Sales Manager for Clear Channel Philadelphia Total Traffic Network Sales and Online Sales .
Gary received his Bachelor of Arts Degree from Binghamton University in Binghamton, NY, and resides with his wife Linda and 2 children in Medford, NJ.
For More Information Contact:
Steel Media, LLC
P.O. Box 772
Medford, NJ 08055
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