Perth, Western Australia (PRWEB) April 16, 2012
Spanky Media, a leading web development company in Western Australia, have recently made a welcome addition to their web design process by incorporating efficient online tools such as the social media. The team of Internet marketing experts and web developers at Spanky Media believe that this tool can significantly help local businesses flourish.
The method of doing business today has considerably changed. A recent survey has shown that there is a growing need for online entrepreneurs to integrate social media profiles into their web design. Majority of Australias consumers have been using predominant online platforms to make their queries and purchase preferences. This has shown that there is a growing urgency for businesses to establish their online presence on Twitter, Facebook, and every other social media profile. Experts agree that this is how businesses can tap into a wider market.
In the same study, most adults (approximately 51%) learned about local businesses such as restaurants, pubs or other businesses through the Internet. The study indicates a 2.4 margin of error, which provides online business owners additional input as to the importance of utilising their web presence and deliver better performance.
Local businesses in Western Australia who have counted on social media marketing to boost their online presence and enhance their business products and services are enjoying countless benefits as well.
A recent report released by the Social Media Examiner, revealed that business websites who made a smart move and took the chance of integrating social media widgets to their website experienced up to 80% increase in their overall web exposure, especially in comparison to sites that lack this particular feature. A few other businesses have cited an improvement in their business’ bottom line, although the report did not provide any specific data as to exactly how much growth rate these businesses have experienced.
The number of Australian brands leveraging on the power of Facebook to expand their market reach and boost brand recall is on the rise. Among the top brands on the popular social media site are Australias Pringles and Coca-Cola, which have 784,600 and 768,300 Facebook likes respectively. Many other businesses have joined the trend, too, in the hopes of enticing more customers. Again, this supports the evidence shown above as to the importance of adding social media components into web development.
Nielsen also published their own report, which provided more insight on the Australians’ activity on the web, specifically with Facebook, being the most popular social networking site to date. According to the said report, Australians have shown their loyalty and support for a particular brand to their liking by hitting the like button on a corresponding brand’s Facebook page. This comprises 57% of Australians who actively rely on Facebook for their purchase preferences.
By far, integrating social media profiles of local Australian businesses as part of their custom WordPress development is a reliable online marketing strategy that would essentially help boost social media presence and further increase website traffic.
However, Naked Communications’ Adam Ferrier, a consumer psychologist, reiterates the most important thing that business owners should consider, At the end of the day it is about business and business opportunity.
Spanky Media is the best option for Australian businesses, large or small, for their custom WordPress development needs. To get more information about social media integration and affordable web design services, visit http://www.spankymedia.com.au. You may also call them at 1300 729 261.
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