Bohemia, NY (PRWEB) December 31, 2012
On December 31, social media marketing agency, fishbat, Inc., responds to the rising issue of creator ownership on the Internet after the recent news with Instagram.
According to The New York Times, the news regarding Instagram potentially using private content to make a profit has caused a resurgence of discussion on whether or not websites own the content that members post.
Many Terms of Service that members have to agree to have various grey areas that could make it easy for websites to use member content without the prior consent from the member. The article uses Facebook as an example, stating that a member owns their data, however, what they like can be used for marketers.
The New York Times states, Instagram is a free service, and the business model of free Web services relies precisely on taking advantage of user data, including the content users produce. Facebook makes money by letting advertisers direct marketing messages at prospective customers, based on what they reveal about themselves and who their friends are.
Lawmakers have begun to notice this very grey area, making the ability to regulate a websites use of member content for marketing purposes difficult. According to the article, earlier this year Twitter tried to convince a New York judge that members could expect reasonable privacy. The judge disagreed, describing Twitter use akin to shouting out a window.
Sida Li, vice-president of internal operations at Internet marketing firm fishbat, Inc., commented on this situation. Everyone enjoys privacy. We want to think that we have a degree of that on social media, but it gets murky. He continued, Social media platforms have to survive through advertising, but it is up to them to use member data wisely, and know when to not cross a line.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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