Bohemia, NY (PRWEB) October 02, 2012
On October 2, 2012, marketing agency fishbat, Inc. responds to a New York Times article discussing how social media clout could be used to market to customers, without passing judgment.
According to The New York Times, businesses that have begun to utilize social media in their marketing plans should think very carefully on what they use to determine a potential customers clout or importance. The article discusses the concept of a social media credit rating and how customer eligibility for certain business perks can be determined by what they discuss through social media platforms. While a marketer can focus on clients that have a multitude of followers, it would be more practical to consider what a person is retweeting or sharing on Facebook.
The article offers the example of a hotel to exemplify how social media credit rating could work. Utilizing a persons social media information to determine their interests, a hotel can make recommendations on restaurants and shops that the client may enjoy; ensuring customer satisfaction and increase the likelihood of a client returning.
Sida Li, VP of Internal Operations at fishbat, Inc., commented on the article stating, Businesses and marketing firms have a grand opportunity with the growing use of social media. Li continued stating, Thoroughly analyzing potential clients social media activity can help customize a business plan that can maximize satisfaction.
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