Gaithersburg, MD (PRWEB) January 12, 2007
Gold Lasso, LLC, a leading provider of on-demand email marketing software and services, announced that it has launched Dot Email (http://www.dotemail.com), a new, free online community for email marketers.
The website was built to serve the professional needs of today’s e-marketers, and in keeping with Gold Lasso’s open source roots, Dot Email was created entirely with open source software such as Joomla and related components. Dot Email features detailed resource links, message boards, links to industry news, blog commentaries, file sharing and job and marketplace sections.
“Email marketing has become a billion dollar business, and those marketing professionals that count on email as a valuable part of their marketing toolkits are able to apply innovative strategies and best practices to their work,” said Elie Ashery, CEO and co-founder of Gold Lasso and the creator of dotemail.com. “This online community was built specifically for email marketers as a forum to share their successful ideas, keep up with news, learn tricks of the trade, and just to comment or complain about some of the fun or vexing issues that serve to continually motivate them.”
A sample of the issues already being discussed at Dot Email includes the potential impact of Internet video on marketers in 2007. A recent study by the media research firm Horowitz Associates reveals that Internet video content is grabbing more mobile device users all the time, with eight percent of all Internet users reporting they watch video content on a handheld device at least once a month. How will this growing trend impact email marketers in 2007? Early users of Dot Email are already sharing opinions on the most successful methods for packaging an email that is linked to video content in order to boost viewers.
Michael Weisel, Chief Technology Office of Gold Lasso commented “it is obvious that email is helping to drive the growth of Internet videos and video podcasts, and in most instances, my team has found that by posting links to video in emails, you will get far more viewers than if you send video clips imbedded in the email.”
Other issues that will surely impact the way marketers use email in 2007 are email deliverability and the continued growth of online ad spending.
“Not every marketing or sales professional has the time or resources to attend an expensive conference just to network and keep up with the latest electronic marketing trends,” Ashery said. “But anyone can find the time to visit Dot Email each week in order to make new contacts, learn new marketing strategies and keep up with the latest industry news. This free website represents our effort to give back to the marketing community, but like anything communal, you will get out of it what you put into it.”
ABOUT GOLD LASSO, LLC
Gold Lasso, LLC, located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2001. The company primarily services the association, publishing, retail, education and hospitality industries. For more information, visit the Gold Lasso Web site at http://www.goldlasso.com or call 301-990-9857.
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