Marketers — Don’t be Daunted by Digital Analytics — Advance Your Skills in Web Analytics and Google Analytics in Toronto, April 26-29

Toronto, Canada (PRWEB) April 1, 2011

Web analytics play a critical role in modern marketing techniques. Senior management wants to know more about the performance of their marketing investment. Marketers are being evaluated not just for their creative abilities, but for their analytical skills. If you feel your skill in this area could use a boost, attend two days of pre-conference workshops and training, then two days of conference sessions offered at the eMetrics Marketing Optimization Summit in Toronto, Ontario, April 26-29, 2011.

John Hossack, VKI Studios, and past-president of the International Internet Marketing Association, teaches a comprehensive introduction to using Google Analytics, including understanding how to measure traffic sources, how to dive into traffic analysis, and how to set up goals, goal reports and ecommerce tracking.

St