Kirk Communications Selected as North American Public Relations Agency of Record for Ipswitch, Inc.’s Network Management Division

Portsmouth, N.H. (PRWEB) May 20, 2010

Kirk Communications (http://www.kirkcommunications.com) today announced that it has been selected by the Network Management Division of Ipswitch, Inc. (http://www.whatsupgold.com) as the company’s North American public relations agency of record. Kirk Communications is providing complete public relations services including new product introductions and announcements, product placements, press and analyst relations, trade show press and social networking. In conjunction with the public relations program, Kirk Communications manages the division’s PPC and SEO programs to better streamline its advertising budget and drive traffic to its Web site.

Ipswitch, Inc.’s Network Management Division, developers of the widely distributed WhatsUp Gold suite of innovative IT management software, chose Kirk Communications for its leadership in integrated public relations and its full suite of digital services. By tying public relations efforts directly to PPC and SEO, Kirk Communications optimizes the flow of traffic to the company’s Web site and elevates the position of WhatsUp Gold in online rankings, all translating into an increase in lead opportunities and sales.

“We chose Kirk Communications for its expertise in public relations, social media and online optimization,” said Tamara Hart, director of global marketing, Ipswitch, Inc.’s Network Management Division. “The team at Kirk Communications is sensitive to our goals, and our budget, and monitors on an ongoing basis our unique needs as they develop and deploy successful PR, SEO and PPC programs,” Hart said.

About the Network Management Division of Ipswitch, Inc.