Charlotte, NC (PRWEB) August 24, 2011
A successful website marketing and search engine optimization (SEO) campaign takes expertise and perseverance. Designing a beautiful website with great content is a great first step, but you cannot generate much internet traffic without a customized website marketing strategy. An ongoing, multi-faceted website marketing strategy is required to compete in today’s Internet environment in just about every business or market niche.
The needs of businesses and how clients or internet users interact with businesses are constantly changing. The ways in which they search and find your website or business is constantly changing also. A well-planned and executed website marketing and SEO campaign has become a key component for small business web strategy because users of search engines such as Google, Bing and Yahoo rarely get past the first page of search results.
It is very important to work with an internet marketing consultant who has the expertise, experience and commitment to accomplish the website marketing needs of the small business to achieve the proper ROI.
As an Internet Marketing Consultant, Jeff Shjarback employs a variety of Web marketing techniques, including:
SEO (Search Engine Optimization)
PPC (Pay Per Click Management)
Proper Link Building
Website Marketing and Branding
Local Search Marketing
Google Adwords, Analytics, Adsense
Relevant, high-quality industry content that can be constantly updated
Social media sites, such as Facebook, Twitter, LinkedIn and YouTube
As businesses always look to cut costs and gain more return on investment, it can be appealing, from a cost standpoint, to hire an SEO vendor to generate results over a short time period and optimize your business website once. The more effective business practice is to work with an internet marketing consultant that can carry out a long-term business website marketing campaigns and drive traffic, customers and return on investment to the business website. Technology and the internet seems to be one of the fastest changing sectors of business and a website strategy that works today may not work tomorrow.
Website designs and coding constantly require updating. Google as well as other search engines are constantly changing their algorithms to allow different features of websites to rank higher in their engines. Social media was non-existent more than a few years ago, but now you could lose visibility in the your marketplace if your are not in tune with the latest social media trends.
A website that is outdated not only provides a poor user experience and bad impression of the company; but it can also harm your search engine rankings and worst of all, your bottom line profits.
By utilizing an Internet Marketing Consultant businesses can use their website to generate sales, build local or national awareness, generate leads or drive traffic to their brick and mortar location.
As your Internet Marketing Consultant, Jeff can assist businesses to achieve their projected goals and objectives. He accomplishes this by customizing a specific website marketing plan for each businesses needs. He then evaluates the needs by implementing a website design and marketing plan to increase website traffic, visibility and sales to the business.