Edinburgh, Scotland (PRWEB) January 29, 2010

Two leading hotel marketing companies have joined forces to offer clients across Europe a complete marketing service. The strategic partnership between U.K.-based Occupancy Marketing and h2c consulting, headquartered in Dusseldorf, Germany, expands h2c’s expertise in the area of Search Engine Marketing and Search Engine Optimization.

Concurrently, Occupancy Marketing services are seamlessly integrated with the hotelier’s overall distribution strategy comprising of various on and offline channels. With the joint forces and complementary services, both companies provide highly customized support for all aspects of hospitality marketing on a project or retainer basis. The joint services are designed to allow hoteliers to generate best in class returns from electronic distribution channels including the client’s Web site, GDS and Online Travel Agents. H2c, with its focus on interactive travel and hospitality marketing, has a profound knowledge in aligning Web site strategies with hotel sales and marketing requirements, including GDS, CRS, PMS, RMS and CRM systems.

Joint consultancy services include: