Manchester, Lancashire (PRWEB UK) 28 August 2011
The phenomenon of digital marketing, and in particular search engine and social media optimisation, is nothing new to the majority of us. However, many businesses still neglect digital marketing and underestimate the impact this can have on their bottom line.
That is the claim of OutsourceMyProject.com, an online marketplace which enables UK companies to advertise their business requirements and receive offers from specialist service providers and find a freelancer within minutes.
Recent research carried out by OutsourceMyProject showed that over 50% of UK SME businesses did not put any particular emphasis on SEO, the process of getting your business to appear at the top of search engine rankings (e.g. Google, Yahoo, Bing) for a range of keywords that match your company, products, services and market.
OutsourceMyProject Managing Director, Loren Holland claims, Traditional marketing methods are now becoming less effective as customers pay more attention to digital marketing and social media than traditional marketing channels. The multiple digital and social media channels that now exist are enabling SMEs to use these sites to increase brand awareness, increase exposure to their products and reach out to a wide audience of potential customers, all at a fraction of the cost of traditional marketing methods.
Stephens Gaskets Limited, a leading manufacturer of gaskets, rubber gaskets, shims and shim washers based in Oldbury, Birmingham have seen their business transform since shifting their marketing focus toward SEO.
Since appointing an SEO freelancer, who they found through OutsourceMyProject, orders have increased by 52% and business couldnt be better.
Rex Baynton the Managing Director of Stephens Gaskets Ltd, said, We posted our project on OutsourceMyProject and within a few days had appointed a freelance SEO expert. After just a matter of weeks we witnessed a drastic increase in orders as a result of new customers generated through Google.
Social Media Optimisation is another pillar of digital marketing. The multiple social media platforms that now exist such as facebook and twitter are enabling small businesses to use these sites to increase brand awareness, increase exposure to their products and reach out to a wide audience of potential customers.
OutsourceMyProject advise entrepreneurs and SMEs to seek expert advice when establishing and maintaining digital marketing campaigns.
Loren Holland added, Digital marketing experts are at the forefront of the latest strategies which will deliver the best results for businesses. They can create a fantastic buzz around your brand, drive web traffic and potential customers to your business and build you a network of loyal followers through social media platforms such as Twitter and Facebook.
OutsourceMyProject.com is a member of the National Outsourcing Association (NOA), the UKs outsourcing centre of excellence.
Loren Holland is co-founder of OutsourceMyProject.com, a website which brings together providers of professional services with organisations and individuals looking to outsource business functions or projects.
Since the launch of OutsourceMyProject.com in 2011, more than 2,000 suppliers have registered with the site to bid for over