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San Francisco, CA (Vocus) November 13, 2009

By increasing natural online presence, Search Engine Optimization (SEO) augments sales at e-commerce companies more efficiently than any other marketing method. SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. A complex science, SEO is usually handled exclusively by external SEO companies. However, ChooseDirect operates with its own internal SEO team that consistently analyzes keyword data and uses these data to make educated adjustments to its internal SEO campaigns. By handling SEO itself, ChooseDirect saves hundreds of thousands of dollars and realizes exponential growth with relatively little upfront internal investment.

ChooseDirect’s SEO experts, led by Joshua Soros, Director of Marketing and long-time SEO specialist, utilize Google Analytics and a broad array of complex metrics systems to rank keywords and adjust content according to their findings. These advanced techniques keep competitors at bay and allow,, and to obtain customers and revenue they might not otherwise receive.

ChooseDirect sees a definitive correlation between SEO and sales. Its forward-thinking and innovative CEO, Steve Barbarich, realizes the value in SEO and allows his team to engage in its work with an upfront investment that lacks any immediate return. Barbarich has the know-how and experience to trust in his SEO crew and understand that SEO is tied to triumph. “For ChooseDirect to remain a sustainable business, SEO is obligatory,” says Barbarich.

In addition, SEO costs far less than traditional paid advertising, so the company attains more benefits by relying upon this new technology. SEO works as people type in words for what they want in a search engine. If a person types in “hot tub” in Google, sites related to that keyword phrase will appear. always ranks in the top three spots because ChooseDirect uses honest and natural SEO practices.

ChooseDirect continues its success using SEO. In fact, it grows even in the economic downturn, recently adding a new venture, selling fireplaces, wood stoves, fireplace inserts and related items at

This video describes the true e-commerce advantage of ChooseDirect.

Google remains the most used search engine, with 66.1% of Internet users using it in June, 2009, according a report by the Neilsen Company. Second is Yahoo, with 16.2%. Bing accounts for 8.8%, while AOL is used 3.0%. Since Google leads the search engine industry, analyzing its data makes sense, and ChooseDirect understands this and uses it to its benefit by continually investing in real, honest SEO efforts.


Choose Direct .com brings the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. With advanced factory coordination, provides all its customers with highly customized premium fireplaces, stoves, or fireplace inserts and more at discount prices they can afford. Choose prides itself in having a large selection of hot tubs., an online retailer of outdoor kitchens, built in grills, drop in grill islands and many other outdoor kitchen products, also follows the business model and leads the outdoor kitchen industry with high quality products, great customer service, detailed product facts and outdoor kitchen industry information.


Diana Slampyak, Director of Community Outreach

diana (at) choosedirect (dot) com


767 Bryant St., Suite 201

San Francisco, CA 94107



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