Seattle, WA (PRWEB) October 17, 2011

Avvo, the largest expert-only health and legal Q&A resource and directory (http://www.avvo.com), today announced the release of a free guide: Being Influential Online: Social Media Tactics for Physicians. The guide is available for attendees who visit Avvos sponsor table at the Third Annual Health Care Social Media Summit, October 17-19 at the Mayo Clinic in Rochester, MN. For those not able to attend, the guide is also available for download: http://www.facebook.com/avvodoctors.

The purpose of the social media guide is to provide physicians, and health care communicators who market on behalf of physicians, with a time-efficient game plan for establishing an online presence – whether the goal is to attract new patients, expand referral networks or simply manage an online reputation. Highlights include: