Costa Mesa, CA (PRWEB) February 14, 2011
This year’s Super Bowl game set records for a TV audience, averaging more than 111 million viewers. So how did the overall brands fare? Who was able to capitalize on that audience and carry over success into brand interest and engagement? Which advertisers “won the web”?
These are some of the questions answered in the Super Bowl Social Brand Scoreboard report from digital agency ymarketing. The report measures how well this year’s Big Game advertising dollars influenced online and social consumer behavior.
Because this year saw many advertisers encouraging participation on social media networks like Facebook and Twitter, the report highlights key benchmarks such as an increase or decrease in volume of social media metrics such as Facebook fans, Twitter followers, YouTube viewings, Social Sentiment, search volume and more. So while Sunday’s Super Bowl between the Green Bay Packers against the Pittsburgh Steelers is already decided, the battle of these big brands for consideration in the mind of the consumer has only just begun.
In the Report:
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