Grand Rapids, Michigan (PRWEB) November 03, 2012
New online powersports battery retailer, ThrottleX Batteries, is eschewing more traditional advertising and is instead meeting customers and potential customers in the space they tend to inhabit most: the internet. The new webstore, which offers a range of market rate and premium batteries for motorcycle, ATV and other powersports applications, launched quietly in mid August and plans to introduce itself into the marketplace gradually using social media and search engine optimization. The store’s targeted channels include Facebook, Twitter, Pinterest and YouTube.
ThrottleX Battery’s active social media engagement is set to benefit the company twofold: 1) by providing a simple, easily accessible way for riders and customers to ask questions about batteries, their application, installation and maintenance, and 2) by enabling them to operate more efficiently.
Providing accurate information and clear, easily distinguished choices for those interested in purchasing replacement batteries is of the utmost importance for ThrottleX Batteries and its owners. For ThrottleX, transparency and customer education are of vital importance in the powersports battery industry. These values are at the core of the new brand, and they are at the apex of the store’s value proposition.
“We definitely know that new media channels like Facebook and marketing strategies like SEO are going to be key for us,” commented co-founder Jeff Hillis. “For us, relying on social media and search engine referrals made the most sense; the entire goal of the ThrottleX Battery Application Guide is to help educate powersports enthusiasts, so using educational information and two-way conversations in social media kills two birds with one stone – it educates customers while simultaneously marketing the ThrottleX brand.”
Customer referrals, testimonials and loyalty to the ThrottleX Batteries brand within niche riding communities will be another key piece for the company. Jeff Hillis continued, “What we really want is seasoned riders to try out ThrottleX, love what we have to offer and talk us up to their buddies, whether that’s on forums or elsewhere…we could spend a bunch of money on banner advertising, but what we really want are customers to find out about us through a friend or a comment they find in the social sphere – through real, actual referrals which speak to the value we have to offer. Ultimately, we’ll likely end up doing a mix of both, but that organic brand awareness and loyalty is our goal.”
With a blog in place and a social media presence established, ThrottleX Batteries is poised to become the internet’s experts on motorcycle and powersports batteries.
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