No, we can’t say Facebook CPMs are up because of the News Feed change

It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in Recode relied on new data to suggest that Facebook’s change to its News Feed to de-emphasize commercial posts in favor of those by...

The Website Migration Guide: SEO Strategy, Process, & Checklist

Posted by ModestosWhat is a site migration?A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial...