Mountain View, CA (PRWEB) March 17, 2010
On Wednesday, March 24, at the SES New York 2010 conference, Richard Sim, Vice President of Product Management and Marketing at Anchor Intelligence, will participate in an advertiser-focused panel entitled, “Paid Search Super Tools.” This panel is designed to showcase the latest features in bid management and campaign workflow efficiencies to help the audience achieve success through their SEM campaigns. In particular, Richard will help attendees understand how they can manage the long tail and belly portions of their keyword portfolios by using historical traffic quality as a proxy for performance data.
Richard is a search industry veteran with over 12 years of experience in online analytics, scalable enterprise and consumer software, and strategy development. Under his management, Anchor Intelligence and its flagship product, ClearMark for Traffic, have been nominated for three 2010 Global Product Excellence Awards. Prior to Anchor Intelligence, Richard led product management at Microsoft for Hotmail where he managed the complete overhaul and worldwide launch of the service to over 300 million users under the Windows Live brand. He is a regular speaker at conferences, including SES, OMMA Global, and eCrime Researchers Summit.
Mel Carson, Community Manager at Microsoft Advertising, will moderate this panel. Other panel participants include Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH; Craig Danuloff, Founder and President, ClickEquations Inc.; and Adam Goldberg, Chief Innovation Officer, ClearSaleing.
When:
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