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Las Vegas, NV (PRWEB) September 22, 2009 -
As the fourth quarter draws ever closer, retailers gather at Shop.org to learn, plan and strategize for the holiday season and 2010 budget allocations. Kenshoo will be presenting their enterprise level search engine marketing platform, KENSHOO™ Search, which gives retailers a competitive edge in the online arena in what is shaping up to be one of the most competitive holiday seasons in recent memory.
As more and more advertising dollars are pushed into the high growth search marketing industry, retailers looking for a competitive edge have turned to Kenshoo. Kenshoo’s advanced technologies fully integrate marketing with the warehouse and inventory to create RealTime Campaigns. Using the RealTime Campaign synchronization technology advertisers can advertise all items down to the SKU level while updating ad text to reflect current prices and promotions. The outcome is boosted ROI improvements (30%-500% recorded so far), increased volumes, increased conversion rates and significant time savings while enjoying a smooth migration and on-boarding process.
A major hurdle facing retailers from entering the search marketing arena or adding search marketing technology to their existing marketing campaigns is the massive amount of time needed to both create new campaigns and migrate existing ones. The Kenshoo team has perfected the on-boarding process, and in just days can have fully automated campaigns up and running with full tracking to assure accurate advanced measurement. Speeding the process even further is the platform’s open architecture which allows retailers to use their legacy tracking systems without sacrificing performance or data accuracy.
By conquering the issues that impede most retailers from succeeding in search marketing, Kenshoo has turned search marketing into this holiday’s most valuable media channel. “Kenshoo is a leading nimble company and we offer that ability to our clients. We have seen the largest retailers scale up their search marketing campaigns in almost no time using Kenshoo, while seeing fabulous results. Now is the time to be proactive and leverage the edge that Kenshoo is offering. The ability to build, push and optimize a full SEM replica of one’s inventory is something we’ve been mastering and developing for a long time. Kenshoo has the ability, tools, approach and technology to collaborate with retailers in reaching the vast potential of online marketing.” – says Yoav Izhar-Prato, Kenshoo CEO.
Both online and offline retailers can benefit from search marketing this holiday season. A recent survey by Forrester for shop.org has shown that online advertising is more effect than television in driving offline sales. According to the survey, retailers report that search engine marketing continues to be the most effective way to reach new customers, citing 35 percent of sales coming from that initiative. As a result, nearly all online retailers surveyed (90%) use pay-for-performance search placement, and 79 percent said they will make this tactic an even greater priority this year.
To receive more info and learn more about the benefits of search marketing and find out how Kenshoo can address your online marketing needs for the upcoming Holiday Season and 2010 Budget – send us a mail to leads@kenshoo.com or visit us at the Shop.org Annual Summit Sept 21-23 in Las Vegas, NV, Booth #424 and see a live demo of KENSHOO Search in action.
Contacts:
Alon Sheafer, VP Marketing
marketing (at) kenshoo (dot) com
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Austin, TX (PRWEB) September 28, 2009
TFI announces early bird registration for its Fifth Annual TFI Asset Valuation Conference scheduled January 14-15, 2010 at the Courtyard Marriott Downtown in Austin, Texas. (The Pre-Conference Seminar: Forecasting for Valuation is on January 13.) This conference is for communications industry professionals, consultants, and assessors involved in property tax, depreciation, and valuation. It focuses on how to quantify the impact of technology change on the value of communications assets and provides TFI’s latest forecasts in broadband, competition, and wireless.
Larry Vanston, conference and seminar leader, says, “Our attendees will have the opportunity to start 2010 at the leading edge of depreciation and valuation practice and connect with peers at an informal venue.”
The 2009 conference included top industry panelists from AT&T, Qwest, T-Mobile USA, Time Warner, and Verizon; consultants from Deloitte, Duff & Phelps, and Thomson Rueters; and specialists from CHR Solutions, CostQuest, FFTH Council, and Millenium Marketing. Another great group is being put together for 2010
Want to know more? Check out conference testimonials at http://www.tfi.com/sems/TFI-Asset-Valuation-Conference.html#past.
Conference registration is at http://www.tfi.com/sems/TFI-Asset-Valuation-Conference.html.
About TFI Asset Valuation Conference:
http://www.tfi.com/sems/TFI-Asset-Valuation-Conference.html
Thurs – Fri, Jan 14-15, 2010, Courtyard Marriott Downtown, Austin, Texas
Early Bird Standard Rate by Dec 1, 2009: $ 895 (after Dec 1: $ 995)
Early Bird Assessor/Government Rate by Dec 1, 2009: $ 445 (after Dec 1: $ 495)
Technology change, convergence, and new disrupters are turning the traditional telecommunications industry upside down and accelerating technology obsolescence in the traditional telephone, wireless, and cable television networks. This conference focuses on how to quantify the impact of technology change on the value of communications assets. Geared to property tax, depreciation, and valuation professionals in the communications industry, conference presenters and panels discuss current forecasting, broadband and wireless communications, and valuation issues.
About Forecasting for Valuation Seminar:
http://www.tfi.com/sems/TFI-Tech-Forecast-Dep-Valuation.html
Wed, Jan 13, 2010, Courtyard Marriott Downtown, Austin, Texas
Early Bird Standard Rate by Dec 1, 2009, $ 445 for seminar (after Dec 1: $ 495)
Early Bird Assessor/Government Rate by Dec 1, 2009, $ 215 for seminar (after Dec 1: $ 245)
The pre-conference seminar provides an excellent overview of technology forecasting methods and techniques applicable to depreciation and valuation.
Special rates available for those attending both events.
Seminar/Conference Director Lawrence K. Vanston, Ph.D., http://www.tfi.com/staff/vanstonl.html, is an internationally-recognized authority in the use of technology forecasting in the telecom industry. His research reports and forecasts are used and referenced extensively worldwide. His forecasting track-record (see sample at http://www.tfi.com/forecasting-track-record.html) is legend.
Technology Futures provides its clients with custom research, forecasts, and trend analyses in the telecom, high-tech, and other industries. For 31 years, we have drawn on proven, quantifiable forecasting methods and strategic applications to combine the vision of the futurist with the down-to-earth judgment of the analyst to be Your Bridge to the Future.
We are always happy to comment on the subjects of technology and telecom trends. For a list of citations by our staff members, please see TFI News at http://www.tfi.com/tfinews.html.
PRESS, SPONSORS, EXHIBITORS CONTACT: Please contact Ms. Carrie Vanston at (800) TEK-FUTR, (512) 258-8898, or by e-mail with questions about the conference and to arrange an interview with Dr. Vanston, or other technology and telecom experts at Technology Futures.
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Related SEM Press Releases
Redding, CT (PRWEB) October 5, 2009
The producers of Search Marketing Expo announced dates for SMX Advanced in 2010, including the addition of a London edition of the search engine marketing conference.
For the first time in 2010, SMX Advanced will be produced in London on May 17-18 at the newly renovated Grand Connaught Rooms, Covent Garden. SMX Advanced London will be produced in association with specialist business event producer Rising Media.
SMX Advanced Seattle will be held June 8-9 at the Bell Harbor International Conference Center in Seattle, WA. SMX Advanced has been enthusiastically supported by the search marketing community since its debut in 2007; the conference has sold out each year.
“SMX Advanced’s unique formula of expert content presented in an intimate environment has resulted in sold out Seattle shows three years in a row,” said Danny Sullivan, SMX Advanced program chair. “Adding London allows us to bring the winning SMX Advanced formula closer to the European audiences who want that expert material, yet still preserve the networking-friendly atmosphere that SMX Advanced is known for,” he added.
“Topics at Advanced are discussed at a very high level, so there’s no slowing down to bring beginners up to speed. This format isn’t for everyone, but experienced search marketers have embraced Advanced enthusiastically.” Sullivan said.
About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City) SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Stockholm, SMX Sydney and SMX Toronto.
Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.
About Rising Media
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, Brazil, UK, Germany, Sweden and Spain.
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Find More SEM Press Releases
Redding, CT and Santa Barbara, CA (PRWEB) October 5, 2009
The world’s largest search engine marketing conference series, Search Marketing Expo – SMX, has added Toronto, Ontario to its list of destinations for 2010.
SMX Toronto will be held April 8-9, 2010 at the Delta Chelsea Toronto.
SMX Toronto will be co-produced by Search Marketing Expo owner Third Door Media and specialist business event producer Rising Media.
“We’re eager to bring Search Marketing Expo to Toronto next spring,” said Third Door Media president Chris Elwell. “SMX’s educational focus will appeal to Toronto’s large and sophisticated internet marketing community. Working with our valued and professional partners at Rising Media ensures that conference participants will have an exceptional experience,” he added.
“We’re pleased to expand our relationship with the SMX team. Events we’ve produced together in London, Munich and Stockholm have been enthusiastically received and continue to prosper,” said Rising Media CEO, Matthew Finlay.
About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City) SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Stockholm, SMX Sydney and SMX Toronto.
Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.
About Rising Media:
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, Brazil, UK, Germany, Sweden and Spain.
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New York, NY (PRWEB) October 20, 2009
With a savings of as much as $ 1495, Search Engine Strategies (SES) is offering marketers access to both New York search engine marketing (SEM) training courses on Thursday, November 5, 2009, as well as a Platinum Pass to SES New York to be held March 23-25, 2010. This pass entitles the holder to all conference sessions, the keynote address and the exhibit hall.
The SEM training, which also encompasses search engine optimization (SEO) and pay-per-click (PPC) workshops, will be held in less than three weeks at the Downtown Conference Center, 157 William Street. It includes one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m. The training is geared to in-house and agency marketing professionals, consultants, site designers and website owners and offers an opportunity to interact with SEM and SEO experts in a small-class setting.
Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and ClickZ.com, said, “In today’s economy, companies are looking for ways to educate their staff and stay within their shrinking budgets. Given the importance of staying abreast of the latest SEM and SEO trends, we wanted to do our part to continue the learning momentum by offering this cost-effective package. The New York training provides a very hands-on experience and, considering its size and reputation, SES New York provides quite expansive exposure to people, products and services in the entire industry.”
The New York Workshops: November 5, 2009
The Call to Action Workshop – Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.
The Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing
The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, SEMinhouse.com. Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.
To register for the SES New York training workshops, visit http://www.searchenginestrategies.com/training/newyork/
For more information on the SES New York conference and expo, visit:
http://www.searchenginestrategies.com/newyork/
About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.IncisiveMedia.com.
For additional news, updates and discussions on Search Engine Strategies events visit us on the SES blog at: http://blog.searchenginestrategies.com/
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