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Columbia, Maryland (PRWEB) August 24, 2011

Visual Data Systems, the leading independent provider of website design; software integration; online marketing including search engine promotion; managed email marketing and consultation for the vacation rental and related industries, has announced that five members of their online marketing team earned their Email Marketing Certification from MarketingSherpa in 2011.

Kelly Hurley, COO and Stacy Carlson, Online Marketing Consultant renewed their certifications in the Spring of 2011 and in July, Mark Randle, Online Marketing Manager, Henry Sery, Senior Online Marketing Consultant and Chelsea Frye, Online Marketing Consultant earned their certifications.

MarketingSherpa a member of the MECLABS family of companies is a leading research and consultancy firm that uses rigorous scientific testing to help business leaders get the best use from sales and marketing technology and resources including Internet marketing, website optimization and lead generation and nurturing.

All five team members attended training conferences offered by MarketingSherpa in which multiple advanced email marketing concepts and best practices were introduced and thoroughly detailed. Training and educational classes ranged from the biggest challenges email marketers face, how to build quality email lists, how to engage your audience, and many more. Several case studies were presented as examples of a problem faced and what the solution was for improvement.

Armed with an advanced level of expertise, the Visual Data Systems team is now able to apply new concepts and strategies to our already successful Encore email marketing campaigns. This certification reinforces our commitment to staying up-to-date with emerging email marketing trends and best practices, as well as technological advancements, stated Kelly Hurley, COO of Visual Data Systems. Over the years, we have found that email marketing when properly managed can bring a high return on investment for our clients and we will continue to enthusiastically support this service through our innovation.”

About Visual Data Systems

Visual Data Systems, based in Columbia, Maryland is the leading independent supplier of website design and software integration, mobile websites, managed email marketing, search engine promotion, online surveys, online marketing tools, and consultation for the vacation rental industry. Founded in 1993, Visual Data Systems has clients throughout North America and was a pioneer in bringing real-time online bookings to the vacation rental industry. Visual Data Systems is proud member and sponsor of the Vacation Rental Managers Association (VRMA); The North Carolina Vacation Rental Managers Association (NCVRMA) and the Florida Vacation Rental Managers Association (FLVRMA).

Visual Data Systems supplies clients across all industries (non-profit; ecommerce; real estate; healthcare) with a variety of innovative products that lead them to online marketing success. For more information, please go to or call 410-964-8665.

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