OK! Until now, we have covered several topics in our guide to e-commerce website. Now moving towards almost the end, let us look at two more important factors, which are link building & testing.

In the Guide to E-commerce SEO Part 4, we had discussed about the on-page SEO of e-commerce website, so we should now proceed ahead to test whether the methods implemented are working well or not.

Testing of e-commerce website:

Here are some testing tips which would be helpful for you:

By implementing a strong strategy for testing, and working on the changes, the SEO results can be improved.

Link Building of E-commerce website:

Link building is an important SEO strategy. If the linking is poorly done or is done with low quality sites, then in spite of yours being a professional website, it can still be penalized by Google, and no doubt, this would also affect the traffic on the website.

The low quality sites are the ones, which are loaded with the ads and stuffed with keywords in low quality content.

Along with this, broken links are also a cause of worry while working of the SEO for e-commerce website. According to Dana Lookadoo, president of Yo! Yo! SEO, “Broken link building is not a primary focus on a new SEO project, usually. An SEO audit would uncover needs, and from there a prioritization action list would be developed. Information architecture issues usually get priority and then a clean-up of any issues that affect the site’s authority and trust in the eyes on the search engines. Once the on-site SEO and content strategy are solid, then broken link building outreach can be considered as part of the off-site [link building] efforts.”

At the time of link building, the SEO companies, must take care of certain aspects, which are:

So, these are some tips, which would help you in link building while doing SEO of e-commerce site.

http://www.sooperarticles.com/internet-articles/seo-articles/testing-link-building-guide-e-commerce-seo-part-5-1264993.html