Chicago, IL (PRWEB) September 28, 2009
Search Engine Strategies (SES) Chicago 2009 will feature search engine marketing (SEM) and search engine optimization (SEO) training on Thursday, December 10, and Friday, December 11, the last two days of SES Chicago, scheduled for December 7-11. These training sessions will include both full- and half-day workshops and feature instruction from some of the most experienced practitioners in the industry.
Discount registration for SES Chicago is available through November 20. The agenda for the conference can be found at: http://www.searchenginestrategies.com/chicago/agenda.html
The training sessions offered at SES Chicago are designed to help marketers of all experience levels become more prominent and successful in the world of search. Attendees will learn best practices and applications, hear case studies and receive hands on exposure at the half- and full-day sessions. The training, like the SES conference, will be held at the Chicago Hilton. Training is open to SES Chicago conference attendees or independently.
“In addition to our exciting keynoters and other speakers at SES Chicago, we’ve lined up workshop trainers who have been in the industry since its beginning and have acquired a wealth of best practice expertise,” explained Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network. “Past attendees have reported that one thing they especially like is the small class size because they have the opportunity to interact with workshop leaders on a one-on-one basis. This will continue at SES Chicago.”
Thursday, December 10, Half-Day Workshops
Search Engine Optimization (SEO) Workshop, taught by Shari Thurow of Omni Marketing Interactive, will cover the importance of a search engine friendly website that converts visitors into buyers. Attendees will learn how their site can satisfy the terms and conditions of the major search engines and, at the same time, satisfy the needs of site visitors.
Landing Page Testing Hands On: Developing Your Action Plan, taught by Tim Ash of SiteTuners, is a crash course in landing page optimization and testing, and allows attendees to develop a personal action plan tailored to their specific business.
Advanced Keyword Research, taught by Ron Jones of Symetri Internet Marketing, will instruct attendees on the tools available for finding the right keywords for a given SEO or PPC campaign.
Social Media and Your Business, taught by SageRock’s Sage Lewis, will cover how to use social media to effectively market a business and/or product. Attendees will learn how to go beyond the superficial level of social media and use it as a powerful marketing tool.
Friday, December 11, Partnered Training Full-Day Workshop
Bruce Clay SEO Training — In this sponsored session, industry recognized SEO expert Bruce Clay will teach a full day’s worth of material, targeting technical and marketing staff alike. The session will offer strategy and tactics necessary in the modern search world. Attendees will learn how to change and update their sites without using the techniques that can get a business in trouble. White hat SEO methods are the focus.
Market Motive online certification courses
For those interested in SEO and SEM online training, SES has a partnership with Market Motive who offers search marketing certification courses. These streaming video tutorials are available 24/7 and include weekly phone conferences with instructors. Market Motive’s certification training includes courses in SEO, PPC, web analytics, social media marketing, mobile marketing, email marketing, online PR and landing page conversion.
For more information about SES Chicago and to register for the conference, visit: http://www.searchenginestrategies.com/chicago/registration-details.html. The advanced rate is available through November 20.
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com.