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New York, NY (PRWEB) October 20, 2009

With a savings of as much as $ 1495, Search Engine Strategies (SES) is offering marketers access to both New York search engine marketing (SEM) training courses on Thursday, November 5, 2009, as well as a Platinum Pass to SES New York to be held March 23-25, 2010. This pass entitles the holder to all conference sessions, the keynote address and the exhibit hall.

The SEM training, which also encompasses search engine optimization (SEO) and pay-per-click (PPC) workshops, will be held in less than three weeks at the Downtown Conference Center, 157 William Street. It includes one all-day session in a two-part workshop and two half-day workshops. The morning sessions will be held from 8:00 a.m. to 12:00 p.m., and the afternoon sessions will be held from 1:00 p.m. to 5:00 p.m. The training is geared to in-house and agency marketing professionals, consultants, site designers and website owners and offers an opportunity to interact with SEM and SEO experts in a small-class setting.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and, said, “In today’s economy, companies are looking for ways to educate their staff and stay within their shrinking budgets. Given the importance of staying abreast of the latest SEM and SEO trends, we wanted to do our part to continue the learning momentum by offering this cost-effective package. The New York training provides a very hands-on experience and, considering its size and reputation, SES New York provides quite expansive exposure to people, products and services in the entire industry.”

The New York Workshops: November 5, 2009

The Call to Action Workshop – Conversion Optimization Training is a full-day workshop in two four-hour parts. Led by Bryan Eisenberg, Co-Founder of Future Now, Inc., the workshop will demonstrate how these skills are essential for building a user- and search-friendly site that converts visitors into buyers. Working from their laptops on their own websites, participants will learn the roles of web analytics, web design and usability, information architecture and search engine optimization in the context of conversion rate marketing.

The Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success half-day workshop, taught by Liana Evans, Director of Social Media for Serengeti Communications, runs from 8:00 a.m. to 12:00 p.m. Marketers already implementing Twitter, Facebook, YouTube, Flickr and LinkedIn as a component of their marketing strategy can benefit from this workshop which goes into the strategy, monitoring and measuring of social media components. Workshop attendees will learn how to research, plan, monitor and measure their way to successful, cost-effective social media marketing

The How to Create a Successful SEO In-House Program half-day workshop from 1 p.m. to 5 p.m. will be led by Jessica Bowman, SEO Strategist and In-house SEO Expert, Suitable for companies beginning an in-house SEO program and for companies facing the challenges of implementing an SEO program, the workshop assists participants in creating a specific action plan for getting their SEO changes incorporated into the organization.

To register for the SES New York training workshops, visit

For more information on the SES New York conference and expo, visit:

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

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