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Redding, CT (PRWEB) September 25, 2009

On Tuesday, October 13 at 1 PM Eastern Daylight Time, Search Marketing Now presents “PPC Negative Keywords: Maximizing the Positive Effect.” This educational webcast is free and is sponsored by Marin Software.

While most online marketers are diligent in creating a keyword list for SEO or for paid search campaigns, many overlook the power of negative keywords. Negative keywords are those terms for which you don’t want your ads to appear in search engine results. When used correctly, negative keywords can filter out useless clicks and impressions, reducing overall costs and increasing the ROI of a paid search campaign.

This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.

Registration is open and more information is available at

Ken Jurina is CEO of Epiar, Inc., an internet marketing firm in Edmonton, Canada. He is a frequent speaker at industry events and is an active member in

This webcast is sponsored by Marin Software. Founded in April 2006 by experienced search marketers and software experts, Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer