Cleveland, OH (PRWEB) November 24, 2009
Today, NAS Recruitment Communications released interim Pay-Per-Click (PPC) campaign results for Northern Ohio client EMH Regional Healthcare System. Launched in September, the three-month-long search engine marketing strategy drove over 3,000 clicks to the EMH career portal in its first eight weeks. What makes it such a resounding success, say campaign developers, is that this relatively small-budget campaign resulted in 145 applications to date, with an average cost-per-application of only $ 8.95.
“With the end of the year approaching, and an extremely limited budget, EMH needed a low-cost solution for increasing candidate flow to their open applications,” said Natalie Corsaro, Vice President, Great Lakes Region. “Our SEM strategy helped EMH target candidates by putting them at the top of search results, creating premium placement and focusing exposure for their job listing.
“Not only did EMH greatly increase awareness of the organization and its opportunities, but they also drew high-quality applicants in a timely manner, filling critical positions quickly,” said Corsaro.
“We are always looking for new and more effective media to promote our open positions,” says Miranda Maynard, Supervisor of Human Resources at EMH. “NAS always keeps me on top of developments in recruitment. We are looking forward to reviewing the results of the full campaign, and learning how we can integrate more new media in our 2010 planning.”
To learn how NAS can help your company meet and exceed your recruitment goals, call your local NAS office or contact Natalie Corsaro, Vice President, Great Lakes Region, at ncorsaro at nasrecruitment dot com
NAS Recruitment Communications, an agency of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics.
Creating Demand. Delivering Talent.
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