Austin, Texas (PRWEB) November 10, 2009
nFusion, one of the country’s leading integrated marketing agencies sends search specialist Taylor Pratt to speak at PubCon Las Vegas 2009, an educational conference and industry trade show programmed specifically for Web professionals and website site owners and the most prestigious gathering of SEO specialists from around the world. Pratt will participate on a panel titled, “Post Click Marketing: Landing Page Optimization” and will offer insight about how to close the gap between website usability and search engine optimization (SEO).
The session delves into the conundrum of how online marketers can do a great job driving traffic to sites but sometimes forget to optimize the site itself for conversions.
“As Internet marketing becomes more and more popular, you might find yourself in one of two positions,” says Pratt, “You’ve set up an SEO campaign and are sending thousands of visitors to your site, but no one is converting; or you’ve been spending countless hours tweaking your site to maximize your users’ experience but you’re losing traffic as a result of your changes. This presentation should help you close that gap between SEO and usability.”
Two sessions of “Post Click Marketing: Landing Page Optimization” are being offered, both on Thursday, November 12. The first is at 2:55 p.m. the second at 4:10 p.m.; both are in Salon A at the Las Vegas Convention Center.
“We’re always pleased when we can lend an expert to such a prestigious forum,” says nFusion CEO, John Ellett. “The tactics presented by Taylor and his panel should be enlightening and provide valuable tools to online marketers from one of the best.”
PubCon Las Vegas 2009 is one of a series of similar events that take place across the U.S. and around the world every year. PubCon offers four days of leading-edge education and networking in over 90 sessions featuring 200 expert speakers in social media, affiliate programs, search and SEO/SEM. Now in its eighth year, PubCon was founded out of the rich and diverse base of WebmasterWorld forums. Attendees at PubCon are among the most highly pursued demographic in the online marketing world. Highly educated and computer savvy, they’re early adopters of the latest Web technologies and trends. PubCon Las Vegas 2009 runs from Tuesday, November 10 through Friday, November 13. For more, please see the event website: http://www.pubcon.com/.
nFusion is an integrated marketing agency that combines the insight of a marketing consultancy, the creativity of an advertising agency and the expertise of an interactive firm to deliver distinctive, holistic marketing campaigns that produce real, measurable results. This award-winning agency acts as a trusted advisor to respected organizations such as Anheuser-Busch, Brinker, Nokia, The Planet and Toshiba. As one of the country’s leading integrated marketing agencies, nFusion helps clients successfully navigate the complexities of today’s dynamic marketing environment by balancing traditional advertising with a targeted arsenal of digital capabilities that includes display advertising, website design and development, search and e-mail marketing and social media marketing. nFusion is headquartered in Austin, Texas, and can be found online at http://www.nfusion.com.