Louisville, Ky. (PRWEB) August 24, 2011
LeapFrog Interactive (LFI), a full-service digital advertising agency, has completed the first phase of the L.E.A.P. process for INDCO: creating a new ecommerce website. The L.E.A.P. process is a four-stage marketing strategy and planning process.
The first stage of the L.E.A.P. process stands for Listen. The goal of INDCOs Listen phase was to do the research and planning required to lay the groundwork for a new website. INDCOs overall L.E.A.P. goal is to create an ecommerce website that is found on search engines, is user-friendly, portrays the benefits of INDCO versus their competitors, and generates more sales.
The Listen phase was great because it gave us the opportunity to learn the ins and outs of INDCO from several different perspectives. We met with a wide variety of people including the President, Internet Marketing Manager, IT Department, Sales Manager, Customer Service Manager, and others to get their opinions on what they wanted their site/marketing efforts to do, said Melanie Eaton, Senior Account Manager at LeapFrog Interactive.
This was also a great time to have them align their goals internally and make sure they were all on the same page before moving forward. Also, the Listen phase painted a clear picture of what we needed to be thinking about as we moved into the Engage and Act phases, making the project more efficient, said Eaton.
The end product of the Listen phase is the strategic digital marketing and technology plan. The first phase of the four-phase process is focused on research and strategy. LeapFrog Interactive works closely with members from different areas of the clients company to determine the overall brand direction and to create a solid starting point.
The Engage stage delivers execution-ready program and project plans. This phase involves the planning and visualization of the campaign, which drives the creative vision, marketing program plans and technology architecture.
The Act stage has two parts: Digital Technology and Marketing. The Digital Technology phase delivers a fully developed web, mobile, social property or app, while the Marketing phase creates a fully deployed media and marketing plan.
The Perform stage produces a performance-tuned property, application program or campaign. Making a full circle, analysis and testing is done on the properties to ensure they contain the information and functionality the end users desire and require for optimal satisfaction.
To read more about the L.E.A.P. process, please visit the LeapFrog Interactive blog.
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy. LeapFrog helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LeapFrog Interactive works with clients from coast to coast, including Sun Tan City, New York Life, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit http://www.leapfroginteractive.com.