Fort Lauderdale, FL (PRWEB) August 16, 2011
Fort Lauderdale, FL (PRWEB) August 16th, 2011-The Purse Strings radio series will feature host Maria Reitan speaking with Jeffery Tobias Halter, President of YWomen and author of the book, Selling to Men, Selling to Women in a live broadcast on Tuesday August 16th at 3pm Eastern Time on WebmasterRadio.FM .
Jeffery has more than 25 years of experience in leadership development, diversity education, and sales training for large corporations including Procter & Gamble, Alberto Culver and The Coca Cola Company.
Halter will speak about how organizations need to arm their sales people with the critical need of selling across gender and the significant role of gender communications in the selling process.
Companies are spending millions of dollars in their efforts to target women” Halter says, “yet not a dime has been spent to train sales people and customer service representatives in the differences between men & women. It is time to train the organizations to invest in their top revenue providers.
Listeners are able to interact with their questions and comments to the host and guests for each interview, as well as all live WebmasterRadio.FM programming, by:
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