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Raleigh, N.C. (PRWEB) August 24, 2011

All it takes is one negative online review or a critical comment on a social media site to harm a law firms reputation and scare away potential clients.

Thats why, Inc., one of the countrys leading law firm Web marketing companies, has launched a new Reputation Management Package.

The comprehensive bundle of services can help law firms to preserve their reputation for professional legal services and the brand name recognition that their attorneys and staff have worked so hard to achieve, says marketing director Tanner Jones.

Weve talked with lawyers throughout the country about their Web marketing efforts, and in almost every conversation, the main concern theyve had is protecting their law firms reputation from online attacks, says Jones, a veteran Internet legal marketing consultant.

Jones recently spoke on the issue of dealing with negative online reviews in an article featured in the nationwide legal publication, Lawyers USA. social media consultant Kenneth Harris also recently wrote an article on Law Firm Reputation Management via Social Media for the companys blog site, which provides helpful tips and information on Internet-based law firm marketing.

One of the most important assets a law firm has its reputation, so its a very understandable concern, Jones says. When the firms name is tarnished online, you cant afford to ignore it.

You have to respond positively, efficiently and effectively. Thats why we have designed a package of reputation management services that is thorough, generates positive publicity to outweigh the negative, and which can be quickly implemented.

The need for online reputation management often arises when an individual, such as a current or former client, posts a negative attorney review on the Web, according to President Lisa M. Vaughn.

These comments can be generated through a law firms Facebook wall, a Twitter @ message, Google + Circles, Avvos ratings system, a Google Places page or any number of consumer review sites, explains the law firm Web marketing consultant.

In some cases, these might be inane, mean-spirited attacks that have no value, but in other cases, the individual may point to a specific issue, such as calls going unanswered or billing problems, Vaughn says. Its important to act promptly to address the comments and prevent potential damage to your firms reputation.

The Reputation Management Package can help law firms by providing: