Orlando, FL (PRWEB) August 09, 2011

ActivEngage, the automotive industry’s premium auto dealer chat company with business intelligence for dealership websites, today announced that company co-founder and CEO Todd Smith has been selected as a keynote speaker at the upcoming Ignite Dealer Summit. The conference will be a day long event held on September 7th, 2011 in Minnesota’s Twin Cities. All auto dealership professionals are invited to attend and learn the latest marketing strategies and tactics to increase sales and reduce costs. Smith will also lead a breakout session at the Ignite Dealer Summit on auto dealer chat best practices.

Smith’s session, entitled Social 17, will help dealers better understand successful social media strategies and tools. The hands-on session will highlight and explain invaluable social media applications such as HootSuite, Socialbakers and Socialcam. While social media can seem overwhelming and confusing, Smith’s talk will focus on providing knowledge to help dealers quickly and easily use social media to increase the dealership’s reach and influence online.

Smith commented, “I am excited to lead a keynote, the Social 17, and share incredibly valuable information with dealers. We will focus on using the best available tools to make it more efficient and effective for dealers to engage shoppers with social media. This is a developing and important area of online marketing that can be very cost-effective and persuasive if done properly. We expect a great turn-out and the conference will be an outstanding learning and networking experience for all attendees.” Other conference speakers include respected industry leaders from every major area of automotive retail marketing.