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Los Angeles, CA (PRWEB) August 16, 2011

Fang Digital CEO Jeff Ferguson will speak at the SES Conference in San Francisco on August 16. Ferguson will appear as a member of the panel Tools of the Trade for PPC, scheduled for 11:00 am at the Moscone West Conference Center. Ferguson, a 15-year veteran in online marketing, will explain how to optimize Google AdWords campaigns to improve traffic while lowering costs.

Ferguson will demonstrate how Marin Pro software and Google AdWords Editor can be used to run an internet advertising campaign more efficiently and effectively. Fang Digital audits online marketing campaigns for clients and recommends ways to get better results.

“Search marketing tools are important,” Ferguson says, “and software can certainly automate many important functions, but the most powerful tool in the tool chest will always be the human brain. My real objective is to show people how their own creativity and knowledge can be augmented by technology to produce optimal results.”

Ferguson recently recorded a series of videos about search engine marketing for Docstoc, an online resource for small businesses and professionals. In the videos, he discusses many of the optimization methods Fang Digital Marketing utilizes in its popular SEO and Paid Search Audits. The videos will be available on Fang Digital Marketing’s Internet Marketing Blog: http://FangDigital.com/blog

Small business owners and entrepreneurs can find legal, financial, technical and business documents to help in organizing and running their business at http://www.docstoc.com. The site also provides educational materials, including the Docstoc Videos series of videos in which Ferguson appears. Ferguson notes that providing free educational content about search engine marketing is part of his commitment to professional development within the industry. He serves as a board member for the Los Angeles chapter of the Search Engine Marketing Professional Organization (SEMPRO), in which he has been active on the regional and national levels.

Drawing on his experience with Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com, Ferguson makes frequent speaking appearances throughout the U.S., Europe and Asia. He has served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Through Fang Digital (http://FangDigital.com), he provides a full range of strategic consulting services regarding online marketing, including search engine optimization (SEO), paid search and social media. Jeff can be found on Twitter at @fangdigital and @countxero.

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