Boston, MA (PRWEB) August 12, 2011
iProspect, a leading digital marketing agency, announced today that it has appointed Misty Locke to the position of Global Chief Marketing & Performance Officer. The new post speaks to the agencys focus and investment in continuing to grow their footprint and deliver world-class digital marketing services around the globe.
Widely known in the industry as the President and co-Founder of Range Online Media, Locke launched the digital agency in 2001. She was responsible for growing the company into a leading interactive agency until its acquisition by iProspect in 2009. In her new role as Global Chief Marketing & Performance Officer, Locke will be focused on extending iProspects footprint around the world, by supporting the growth and development of all local iProspect offices in the network.
As digital marketing continually evolves, clients are increasingly looking for global digital agencies of record, said Locke. With 40 offices around the globe, I’m pleased that iProspect is uniquely positioned to help our clients take advantage of the opportunities to transform their business and brands on a global spectrum. I look forward to working with each market to achieve individual market excellence, while helping us achieve a more unified message across global marketing and corporate communications and ensuring that as a network we offer a globally consistent and seamless service offering.
Locke will be responsible for building a global reputation for the iProspect brand and driving success in three key areas of the global organization: sales, marketing, and talent. She will be overseeing the growth of iProspects global accounts, and driving the strategy development for global pitches. Global talent recruitment efforts will also be in Lockes purview. She will be contributing to human resources efforts by defining core talent requirements and developing effective hiring processes. In addition, Locke will also be responsible for identifying acquisition targets for iProspect that would add to the agencys core competencies, and guiding their integration into the network.
Misty is ideally suited for this role, said Robert Murray, Global CEO, iProspect. Given her experience and her proven ability to build and grow an agency — she has considerable digital marketing knowledge and insights to bring to the table for this position.
Murray continued, Misty has a clear charter ahead. Shell be a key force behind our sales, marketing, and human resources efforts on a global scale. Her expertise will enable us to continue to extend our brand footprint into new markets, so we can bring our world-class digital marketing services to marketers everywhere. I am confident that she will prove instrumental in our continued global growth. Overall, I am delighted to appoint Misty to this role.
In addition to her new role, Locke is actively involved on agency and search advisory boards for Shop.org, Google, MSN and Yahoo! She has published numerous articles for industry leading publications including OMMA Magazine, DM News, iMedia Connection and more. Locke is a regular speaker at industry conferences, including Luxury Interactive, Shop.org, Search Engine Strategies, Search Marketing Expo, eTail, and many more.
Considered a thought leader in digital performance, iProspect has 40 offices in 28 global markets today, including Boston, San Francisco, Chicago, Dallas-Fort Worth, New York, Canada, Spain, Sweden, the Netherlands, Belgium, France, Germany, Italy, Finland, Denmark, Norway, Hungary, South Korea, China, Japan, Malaysia, Singapore, Thailand, Australia, New Zealand, the United Kingdom, Brazil, and Turkey. iProspect was acquired by U.K.-based Aegis Group PLC in 2004, and is part of the Aegis Media global network of leading digital firms. Through collaboration, these agencies offer marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines.
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.
For More Information Please Contact:
Jordan Arnt, iProspect PR & Communications Manager
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