(PRWEB) September 07, 2012
Search engine optimization (SEO) is evolving and the new dental marketing websites — also known as New Patient Portals — from Internet Dental Alliance, Inc. (IDA) are helping dentists stay well ahead of the change curve. IDA Portals give doctors a variety of turnkey options they can use to customize their Portals to fit their practice, as well as attract new patient leads that maximize profits with just a few clicks of the mouse. For example, some of the most effective of these dental practice marketing options are web pages that display Doctors’ Philosophy and Credentials.
The information that dentists publish on these pages customizes and optimizes their Portals in several ways. First, the doctors’ education, experience and skills establish them as authorities in their fields, and make them stand out from the competition. Next, the specific keywords doctors choose to use communicate with both consumers and search engines to identify and differentiate their unique clinical skills. For example, making a simple statement in the Doctor’s Philosophy section about enjoying bringing pain relief to patients by diagnosing and resolving TMJ disorders can attract the attention of similar patients searching online for just such a dentist.
“We make the process of customizing and branding your New Patient Portal as quick and easy as typing a quick paragraph and clicking on a few buttons, explains dental marketing guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “The Doctor’s Philosophy page is the perfect place to show prospective patients why they’d feel better choosing you for their dental treatment.”
The personalized content dentists add to the Doctor Philosophy page also builds trust with prospective patients who visit the site, helping them make the decision to set an appointment, which converts them from a lead into an active patient. The Doctor’s Credentials page further increases authority and credibility, and may even create personal connections based on shared geographical history or alumni status. In fact, just about every word on the Doctor’s Information pages has SEO value because it has the potential to attract leads from a dental marketing niche. For this reason, it’s worthwhile to approach these pages with a dental marketing strategy mindset.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report, and is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management resources.