ClickMotive Expands Partnership with AutoNation

(PRWEB) October 18, 2011

ClickMotive L.P. has expanded its strategic relationship with AutoNation to include Websites, Mobile, SEO & SEM services for the majority of its automotive retail stores. After a careful search, the nations largest automotive retailer selected ClickMotives FUSION Platform as its primary tool for managing the online needs of its stores. The FUSION Platform enables AutoNation to begin centralizing Internet Marketing efforts for its stores on a single system.

ClickMotives FUSION Mobile product has consistently averaged a 40% conversion rate for our Texas stores, and we will be enabling that product for additional stores and our Regional Shopping Portals nationwide, stated Laurie Frake, Director Online Marketing AutoNation. We will also be adding ClickMotives FUSION Website product for a large portion of our stores because of its flexibility, customization, SEO success and high conversion rates.

AutoNation has a long history of working with ClickMotive to develop cutting-edge Internet Marketing technology that empowers its Dealers to pull ahead of the competition. We are excited about this opportunity to help AutoNation use our FUSION Platform to outperform the industry, said Stuart Lloyd, CEO ClickMotive.

About ClickMotive

ClickMotive, headquartered in Plano, Texas, is an automotive-industry software company with 100 employees and over 2000 dealers on its FUSION Platform. ClickMotives FUSION Platform provides many Dealers, Auto Groups and OEMs with the automotive industrys most innovative suite of Internet Marketing Products including Web, Mobile, SEO, SEM, Social, Video, Tagging, Inventory & Dashboard Tools. For more information, please visit http://www.clickmotive.com.

About AutoNation, Inc.

AutoNation, Inc., headquartered in Fort Lauderdale, Fla., is America’s largest automotive retailer. A component of the Standard and Poor’s 500 Index, AutoNation owns and operates 256 new vehicle franchises in 15 states. For additional information, please visit http://www.autonation.com or corp.autonation.com. Follow us at http://www.facebook.com/autonation and http://www.twitter.com/autonation.

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