(PRWEB) October 18, 2010

Baidu’s chief SEM specialist, Zhang Tao, will be speaking at the International Search Summit London on 28th October.

Baidu is the leading search engine in China, with over 60% of the market share, a position which has only strengthened following the withdrawal of Google’s search engine to Hong Kong. With over 400 million internet users, China is the largest online market in the world and offers huge potential to international businesses trying to reach a Chinese audience.

Zhang Tao has been at Baidu since 2008 and has over 10 years of marketing experience in international interactive advertising agencies and top 500 enterprises. He will be joined at the Summit by Inway Ni, the VP of Chinese gaming site 4399.com, which has over 30 million visitors each day and was ranked the 75th most popular site in the world.

Andy Atkins-Kr