Content is king. You’ll hear that phrase over and over again when it comes to SEO success. Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.
Content quality
More than anything else, are you producing quality content? If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites? Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer real value, something of substance to visitors that is unique, different and useful that they won’t find elsewhere? These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp, since it is the cornerstone on which nearly all other factors depend.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
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