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Chicago, IL (PRWEB) August 17, 2011

South Bend has been manufacturing fishing gear in the US since 1906, focusing on equipment rods, reels, tackle and accessories that makes fishing fun and easy for anglers of all ages.

They wanted their new website to visually demonstrate their passion for family fishing while promoting the dependable, affordable products that attract millions of anglers to their family year after year.

So BIT Studios created a heart-warming, outdoorsy look that draws in guests and encourages them to feel South Bends heritage and commitment to this family pastime. is full of colorful, action shots of families fishing together, a section just for kids, and easy-to-use architecture. BIT Studios developed it in Drupal 7 Content Management so staff at South Bend could manage the site themselves.

Lori Erickson of South Bend says, “I was a very hands-on client with more than my share of specific wants, needs and tweaks and not once did they tell me to get out of the kitchen. They were more than willing to work collaboratively on this project, which was my company’s first foray into open source (Drupal) as well as in utilizing an outside agency for the development. A great project, a well-received website, and more in the pipeline.”

BIT President Jeff Thompson says, Working on the South Bend site was a great experience in large part due to the South Bend team. The website is a critical element in their marketing mix allowing them to reinforce brand loyalty, engage customers and increase market share. They understand the importance of a professional, engaging website and we are glad to be a part of their team. South Bend is a pleasure to work with.

Thompson says his web design team in Chicago is currently engaged to develop more sites for South Bends parent company, Big Game International.

About BIT Studios

BIT Studios ( is a Chicago web design firm with more than two decades experience in web design, development, search engine optimization and lead conversion. They provide graphic design, interactive media, social networking services, mobile application development and custom web development to clients around the world.

About South Bend

South Bend Sporting Goods of Northbrook IL designs and manufactures innovative fishing products for the whole family. South Bend brands include: Ready 2 Fish