Minneapolis, MN (PRWEB) September 15, 2009

Cynthia Gordy, the first-ever Washington correspondent for ESSENCE magazine, will discuss the Michelle Obama factor and Mrs. Obama’s impact on American women from a trend setting and marketing perspective on the “Purse Strings” radio program hosted by Maria Reitan on WebmasterRadio.FM Tuesday, September 15 at 3 p.m. Eastern time.

As Washington Correspondent, Gordy is responsible for developing and maintaining relationships on behalf of ESSENCE with the Obama administration, as well as the First Lady’s staff. She also writes a monthly column in the magazine and a daily “Obama Watch” section online.

Gordy joined Essence magazine in 2004, and led their exclusive of the 2008 presidential campaign, scoring exclusive interviews with political leaders from both parties.

“Cynthia Gordy has a front row seat on history in the making. As such, she’s the perfect person to reflect on Mrs. Obama’s halo effect,” says Maria Reitan, PurseStrings host. “Tina Sharkey has made history herself. Her pioneering work prior to Babycenter created a template for others to follow in the social media space.”

Tina Sharkey, chairman and CEO of BabyCenter.com will appear on “Purse Strings” to discuss the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience.

BabyCenter is the Web’s number one global interactive parenting network and has nurtured more than 100 million parents since its launch with a blend of expert advice and user-created wisdom.

Since arriving at BabyCenter, Sharkey’s mission has been to make BabyCenter the world’s parenting partner. Previously, Sharkey pioneered AOL’s instant messaging platform and co-founded iVillage.

About ESSENCE Communications Inc.:

Essence Communications Inc. (ECI) is the leading media and communications company dedicated to African-American women. With a multi-platform presence in publishing, live events, and online, the Essence brand is “Where Black Women Come First”. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, Women Who Are Shaping the World Leadership Summit, Window on Our Women

(WOW I, II & III) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 39 years, ESSENCE magazine, which has a readership of 8.1 million, has been the leading source of cutting-edge information relating to every area of African-American women’s lives.

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