Bend, Oregon (PRWEB) September 15, 2009
AudetteMedia President, Adam Audette, will speak on three separate panels at Search Marketing Expo (SMX) East in New York City October 5-7. SMX East is for search marketers of all skill levels and will feature top industry specialists discussing SEO, PPC and social media. Adam has over 13 years of internet marketing and technical search engine optimizations (SEO) experience.
Adam will be presenting on three panels focusing on advanced and technical organic SEO techniques, website sculpting, and video, ecommerce and blended search results.
Adam will be presenting on the SMX Advanced Track panel on “Revisiting PageRank Sculpting & Siloing”. During SMX Advanced last June, Matt Cutts with Google advised experienced SEOs against nofollow-based PageRank sculpting. Nofollow is an HTML tag used to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. Nofollow PR sculpting was a relatively common practice, and the recommendation was seen as a significant change. To address the changes, PageRank sculpting and siloing aims to answer remaining questions about how to treat already-implemented PageRank sculpting and what other options exist for optimized PageRank flow. Adam will present on legitimate uses of nofollow and how the nofollow tag can still be used to sculpt a website.
Other members of the Revisiting PageRank Sculpting and Siloing panel include: