Anderson Direct Marketing Receives 2 Prestigious DM Awards

Poway, CA (PRWEB) August 25, 2011

Anderson Direct Marketing (ADM) has been awarded a Gold Marketing Methods Award from the Professional Insurance Marketing Association (PIMA). The award was given for ADMs outstanding marketing and creative strategy and superior results for their work on the 2010 Farmers Insurance Cross-Sell Campaign (from January May 2010). Anderson Direct Marketings creative test packages outrperfomed the controls and became a part of Farmers’ go forward contact strategy. The annual PIMA Marketing Methods Awards are the most prestigious of their kind within the insurance marketing industry.

In addition to their PIMA win, Anderson Direct Marketing was recognized with a Direct Marketing Association (DMA) International Echo Leader Award for their work on WellPoints (Anthem’s) Feast of Features Zagat/Transparency DM, email and microsite campaign. The Feast of Features campaign featured a break through-the-clutter, innovative approach to marketing to health benefit consultants/brokers who are highly influential on which insurance carrier their large company clients will carry by educating them on empowering features and benefits of Anthems transparency tools it offers its members. The campaign included a dimensional package featuring co-branded Zagat restaurant guide and an offer for a free one-year online subscription to Zagat if they registered online to learn more about Anthems transparency tools, all wrapped up in a white table cloth. The overall results of the campaign were impressive. WellPoint (Anthem) achieved off the charts response and conversion, as well as strengthened existing broker relationships and generated numerous new leads.

Anderson Direct Marketing is a vertically integrated direct marketing company providing complete campaign development and production services in house. Services include campaign strategy and development, creative, media and lists, database, data processing, e-marketing, SEO and SEM, direct mail and collateral production, digital and offset printing, lettershop, response capture and ROI analysis. ADM is ranked as one of the top 30 DM agencies in the country by DM News. For more information on ADM visit: http://www.andersonDM.com.

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