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Chicago, IL (PRWEB) October 23, 2009
Wanting to provide the latest thinking and trends in search engine marketing (SEM), including search engine optimization (SEO) and pay per click (PPC), to mainstream marketers, Search Engine Strategies (SES) Chicago has added sessions that will appeal to non-techie attendees. SES Chicago, scheduled for December 7-11, 2009 at the Chicago Hilton, will offer presentations and panels to the broader audience of traditional marketers, including small business owners and their staffs.
“We’ve found there is a lot of interest in the industry among marketers who don’t need to get into the nuts and bolts of SEM, but who want to get a higher level view of how these practices can benefit their marketing programs,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and ClickZ.com. “Especially relevant are the sessions that include information on social media trends, including one that brings together big brand and small business marketers who’ve experienced groundbreaking Facebook success.”
SES Chicago will feature three full days of conference sessions, including three keynote presentations, solo presentations and panels. The last two days of the conference will be devoted to SEM training. Discount registration for SES Chicago is available through November 20. The agenda for the conference can be found at: http://www.searchenginestrategies.com/chicago/agenda.html
Among the social media sessions that will appeal to the traditional marketer are What’s the Link Between Search and Social?, which is about how brand marketers are managing their presence across the converging channels, such as with Twitter and Facebook, and a session in the Small Business track, Small Voices, Big Impact: Social Media for the Little Guy, which is about using social media to conduct market research and organize focus groups. Another session, the PR, Social Media and Search session, will examine case studies that integrate social media and search into a PR strategy, including Dell’s “Take Your Own Path” campaign.
For marketers wanting to begin international marketing and advertising campaigns, the session New Exporters: How Search Marketing Can Be Used to Build Overseas Trade covers many of the getting-started tactics, including using keyword research to identify marketing targets, how to use testing to minimize roll-out risks, and how to ensure payment.
A session that is bound to appeal to the traditional marketer in today’s tough economic climate is How to Cut Your Corporate Budget Without Cutting Leads or Sales. Case studies illustrating how companies cut back on their budgets and actually increased their businesses will be presented.
For more information about SES Chicago and to register for the conference, visit: http://www.searchenginestrategies.com/chicago/registration-details.html. The advanced rate is available through November 20 for a savings of up to $ 200.
About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com.
For additional news, updates and discussions on Search Engine Strategies events, visit us on the SES blog at: http://blog.searchenginestrategies.com/
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Santa Ana, Calif. and Irvine, Calif. (PRWEB) November 6, 2009
Greenwood & Hall, a leading provider of Enrollment Management and Student Service Solutions to educational institutions, and enCircle Media, a leading interactive marketing agency, have been selected to co-present at the prestigious AACRAO Strategic Enrollment Management (SEM) Conference. The companies will be jointly presenting, “Ten Best Practices for Online & Non-Traditional Student Recruitment” on Tuesday, November 10th, 9:00am.
“As traditional enrollments plateau and institutions look to grow, non-traditional students are a very attractive population. The competition for these students, however, is fierce. We look forward to presenting simple yet powerful strategies traditional institutions can employ to grow their online and continuing education populations,” said John Hall, Chief Executive Officer of Greenwood & Hall.
enCircle Media’s Chief Executive Officer, Eran Goren stated: “We are proud to have this opportunity to present. This session will help online institutions positively impact enrollments, retention, and ultimately student success.”
Presentation topics include marketing/lead generation, lead qualification, enrollment counseling/recruitment, ensuring that enrolled students start classes, the state of the marketplace, and critical information that each school needs to be aware of going into 2010.
The presentation will be held during AACRAO SEM XIX at the Hyatt Regency in Dallas, Texas, on Tuesday, November 10th, 9:00-10:30am in Cumberland A/B. Additionally, attendees can visit booth #104 throughout the conference to explore how to increase online enrollments and improve both online & traditional student services.
About Greenwood & Hall
Greenwood & Hall, a leader in enrollment management solutions for higher education, helps institutions increase online and continuing education enrollments while enhancing retention and student services. Greenwood & Hall services include lead generation, lead qualification, recruitment and admission counseling, financial aid advising and outsourcing, 24/7 student concierge services and retention counseling. More information is available at http://www.greenwoodhall.com.
Visit the 2009 AACRAO SEM XIX Conference Web site at http://www.aacrao.org/sem19/ for more information.
About enCircle Media
enCircle Media is a full service interactive media agency, specializing in the higher education market. We blend in-depth online media expertise, with sophisticated technology and a personalized approach to deliver measurable results and industry-leading performance. For more information, visit http://www.encirclemedia.com
Contact:
Byron Quinonez, Greenwood & Hall
(949) 655-5040
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Fort Lauderdale, FL (PRWEB) December 7, 2009
WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace and the official radio network of the Search Engine Strategies (SES) conference series, announces exclusive coverage from the Search Engine Strategies conference December 7th -11th in Chicago.
“Our roving reporters will be scouring the event floor for luminary interviews and special events coverage, ensuring a scoop on the buzz from every corner of the conference, even if you can’t be there.” said WebmasterRadio.FM co-founder and Vice President of Marketing Brandy Shapiro-Babin. “Our coverage of the Search Engine Strategies Chicago conference paves the way for an enhanced event experience with live programming, interviews from the show floor and keynote and panel coverage.”
WebmasterRadio.FM’s exclusive coverage will feature Live streaming of keynote addresses featuring:
Jeff Jarvis, Author of What Would Google Do? on Monday December 7th
Peter Morville, Author of Ambient Findability on Tuesday December 8th
Dan Siroker, Former Deputy New Media Director, Obama Presidential Transition on Wednesday December 9th.
We will also feature live interviews hosted by lead reporter Jim Hedger and other WebmasterRadio.FM personalities, plus we will broadcast original programming from our broadcast location at booth # 505.
WebmasterRadio.FM is the official radio network of the Search Engine Strategies conference series, the largest and most important conference dedicated to the search engine and search engine marketing industries. All WebmasterRadio.FM programs are available in podcast format through all major podcast portals, and in archived format on-demand inside our Conferences Channel under “Search Engine Strategies” and also on iTunes.
About WebmasterRadio.FM:
WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM’s stellar line-up of radio programming includes “CoverStory” with Jiyan Wei of PRWeb, WebmasterRadio.FM’s official newswire; “Market Edge” with W2/Racepoint Group Chairman Larry Weber; Fired Up! with Gordon Rudow of Bonfire Communications; “SEM Synergy” with Search Engine Marketing Industry Leader Bruce Clay and more. To tune into WebmasterRadio.FM’s live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.
Media Contact:
Brandy Shapiro-Babin
954-309-5578
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Related SEM Press Releases
Chicago, IL (PRWEB) December 7, 2009
Search Engine Strategies (SES) Chicago, the world’s leading and most established search engine marketing (SEM) conference and expo series, today announced that four new members are joining its advisory board. The announcement was made at the start of SES Chicago, which takes place at the Chicago Hilton, December 7-10.
The new advisory board members are:
Charlottesville, VA (PRWEB) September 07, 2011
Janet Driscoll Miller, president and CEO of search engine marketing firm Search Mojo, will speak on the new markup standard Schema.org at the SMX East search engine marketing conference on Wednesday, September 14 in New York.
Schema.org is a standards initiative that was jointly launched by Google, Yahoo! and Bing in June 2011. The schema standard provides a common set of structured data for marking up content on web pages. This markup provides search engines with additional information about the type of content on a page. Google, for one, uses markup data to identify special content such as recipes, reviews and events and features this special content in web search results by displaying additional details about the content, such as cooking time for a recipe.
Millers presentation will cover new technologies for HTML code markup can have an influence on search engine ranking and how results display in the search results. The technologies to be highlighted include:
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