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Pottstown, PA (PRWEB) August 24, 2011
With the rise of people joining social media communities like Facebook, Google + and Twitter coinciding with the rise in adaption rates of smart phones, businesses are being taken by surprise by the gaining popularity of geo-social networks such as Foursquare, Gowalla and Facebook Places. This next generation of marketing is now leaving many businesses wondering how they can strategize using location based marketing to help increase their bottom line. The question What is Foursquare is asked a thousand times over each day by all types of businesses.
With just that question in mind, LiBeck Integrated Marketing released a free eBook that serves as a business guide to utilizing the popular geo-social network, Foursquare. The Foursquare guide covers everything from what are geo-social networks and location based marketing, explaining what area Foursquare Badges, to how businesses can utilize different aspects of Foursquares Merchant Platform such as creating specials and deals.
We receive a growing number of inquiries every week into Foursquare and how businesses can integrate this geo-social community into their marketing strategies. Because of the growing interest, we thought it would be a great value to any business looking into incorporating Foursquare as a marketing tactic in their overall strategy to have a simple to understand guide, stated Liana Li Evans, co-founder of LiBeck Integrated Marketing.
Evans, who is one of the two authors of the free eBook, along with Frank de Marchena, put together the Foursquare Business Guide after recognizing the conversations online around Foursquare and the responses to their blog posts about using the geo-social network. Businesses just kept asking for more information, so we decided an easy to read, print and pass around guide would be the best way to give them valuable information about Foursquare that they were looking for, explained Frank de Marchena.
The Foursquare eBook is free and businesses can download a copy at the LiBeck Integrated Marketing website (http://www.LiBeckIM.com), no email nor is registration required to get the Foursquare guide. The Foursquare guide includes steps , tips and images depicting both web based use and mobile phone use of Foursquare so that businesses can understand what their customers are seeing when then are using the geo-social network.
About LiBeck Integrated Marketing
LiBeck Integrated Marketing was created by Co-Founders Rebecca Ryan and Liana Li Evans with the idea to help businesses of all sizes and all types succeed in integrating their online marketing efforts cohesively together and also ensuring their offline efforts also integrate with the overall online marketing picture. So many companies are bombarded with agencies telling them what they should be doing, but are they really explaining why you should do what they are promoting to you?
LiBeck Integrated Marketing doesnt just have a laundry list of social media sites that our clients are put on nor any magical tools that will hold our clients hostage to tactics in Search Engine Optimization (SEO) or Pay Per Click (PPC) Marketing. Before we recommend any tactic of a strategy is implemented, we research to make sure its right for each and every clients end goals.
With over 25 years of combined experience in programming, public relations, search marketing, social media, website usability / conversion and analytics, the LiBeck Integrated Marketing team partners with their clients to implement strategies that are both efficient and successful. You can follow LiBeckIM on Twitter as @LiBeckIM
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Chicago, IL (PRWEB) November 30, 2009
Attendees from small businesses will have something to Tweet about this December at SES Chicago 2009. On December 8, SES Chicago will be featuring a “Small Business Track” consisting of three panelist sessions and one sponsored session from Google, Inc.
This track will cater to small businesses looking to increase their marketing ROI through Social Media, SEO or SEM campaigns. The sessions, Small Voices, Big Impact: Social Media for the Little Guy, Search on a Dime, and Turning Simple Change Into Big Profit are all taught by well known leaders and experts in the search industry. Attendees to any or all of the sessions on this track will find that the techniques they learn on this track will translate into a potentially huge opportunity for marketers.
“Small businesses are the heart and soul of the SES conferences, and the Small Business Track is one of the most important series of panels at SES Chicago,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group. “Attending SES Chicago could tremendously help out small businesses in terms of online visibility, site traffic, and business profitability. Effective application of the skills discussed in our Small Business Track could increase the relevancy of small businesses many times over. The sky is truly the limit!”
The Sessions
All sessions in the Small Business Track take place on Tuesday, December 8.
Small Voices, Big Impact: Social Media for the Little Guy (10:30am-11:45am), led by Stoney deGeyter of Pole Position Marketing, will cover how a small business with a small budget can use social media to conduct market research, organize focus groups, and build a consumer base without spending a dime.
Search on a Dime (1:00pm-2:15pm), led by Jennifer Evans Laycock of SiteLogic, will go over the tips and tricks on how a small business can maximize its exposure through organic search, paid search and local search without overspending its budget.
Turning Simple Change Into Big Profit (4:15pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions. This panel will also share free tips and tools on cheap and easy campaign testing.
Register for SES Chicago here.
About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit http://www.incisivemedia.com/?utm_source=PR.
For more news and event updates visit the SES Blog at: http://blog.searchenginestrategies.com/?utm_source=PR
Editorial Contacts
Greg Jarboe
SEO-PR
978-549-9537
Christian Georgeou
Incisive Media
212-457-7844
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Related SEM Press Releases
Mount Laurel, NJ (PRWEB) August 30, 2011
Kenneth C. Wisnefski, founder and CEO of WebiMax, the #1 rated search engine optimization firm in the United States, announced today that the company has been declared as a Best Places to Work award recipient by the Philadelphia Business Journal. The annual contest conducted by the Philadelphia Business Journal and co-sponsors selects businesses located in the greater Philadelphia area that have risen to the top of their industry and show strong corporate culture.
Participants were required to have 70% of their employees respond to a survey, providing feedback on the organization, its culture, core values, mission, vision, and other relevant areas.
Wisnefski, in a letter addressing his company, stated that 100% of our employees completed the survey, illustrating every one of us is passionate toward WebiMax and our long-term growth and success in our highly competitive industry of online marketing. He further stated, The award was highly based off of the results of the employee survey, a clear statement that our employees value the quality of work they have and their morale toward WebiMax.
2011 has been a dominate year for the SEO firm based in Mount Laurel, New Jersey. They completed an international expansion in March, increasing their total operations centers to 12 (8 domestic and 4 international). The expansion has given them the ability to enter emerging markets where quality online marketing services are in high demand. Already, the company has become the #1 rated SEO firm in Australia, and Canada. What’s more, their 2011 revenue is projected to surpass $ 15 million, roughly a 600% increase from fiscal 2010.
All of these accolades are the result of having the most talented and dedicated employees in the industry,” states Wisnefski. Our enormous growth and success would not be possible if it werent for the 150 people that come to work every day at WebiMax committing themselves to performing above and beyond our expectations.” concludes Wisnefski.
About WebiMax:
Led by serial web entrepreneur Ken Wisnefski, WebiMax has established themselves as a global leader in seo services, internet security, social media, web design, pay-per-click management, reputation management, and e-commerce solutions. The company is projected to gross $ 15 million in revenue this year. They have over 150 employees and 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.
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Mission, KS (Vocus) December 12, 2009
VinSolutions, Automotive CRM and software provider, announces a 112% increase in new business sales revenue over last year. VinSolutions has achieved this growth by offering a comprehensive automotive CRM, ILM and website solution.
VinSolutions’ CRM reaches beyond the traditional solution by integrating CRM services with award winning websites, search engine optimization services (SEO), internet lead and inventory management, credit applications, marketing solutions, appends services and innovative desking tools.
“We expect to see similar exponential growth rates as we have experienced for the last year for at least the next 36 months. We feel our best in class feature sets and no contract approach has changed the industry forever. With the help of our customers and consultants we see our current competitive advantages to increase. The dealers deserve and need the most advanced software they can get.
San Francisco, CA (PRWEB) December 16, 2009
Kenshoo Inc., a leading provider of online marketing solutions, announced today the securing of an undisclosed round of funding, dedicated completely to expanding Kenshoo’s core business into the local search market by launching KENSHOO Local™, a brand new solution and a new business unit within Kenshoo. KENSHOO Local automates and optimizes client on-boarding and ongoing campaign management, streamlining the management of large volumes of local SEM campaigns. Kenshoo will be launching and demonstrating KENSHOO Local at the BIA-Kelsey Interactive Local Media Conference, ILM’09, on December 9-11 in Los Angeles.
Designed from the ground up for organizations managing large volumes of Local or SMB/SME campaigns, such as online directories, agencies, publishers and small business service providers, KENSHOO Local is the first to introduce industry-proven enterprise search capabilities and technology into the local market. In addition to facilitating the bridging of the gap between small businesses, agency efficiencies of scale and on-line marketing, and unlike other solutions in the market, KENSHOO Local provides advanced campaign conversion optimization capabilities based upon both clicks and calls, in tandem with hyper-local targeting down to cities, neighborhoods, postal codes etc. Based upon the industry-leading engine behind the enterprise search platform, KENSHOO Search, and Kenshoo’s holistic Quality Management™ methodology, KENSHOO Local ensures a tight relationship between elements of search campaigns including keywords, ad groups, and landing pages, which is key for converting clicks to actual conversions.
“The new ‘local’ solution introduced today, is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local. ”We are proud to be the first enterprise search technology company that takes on the local market by making the advantages of a robust enterprise solution available to SMB’s, via Agencies or online marketing services providers. Additionally, and of utmost significance, CMO’s and agencies can now manage holistic marketing strategies that span their national or global brand strategy in tight correlation with their online marketing execution plan, all the way to the single dealer, franchise or brick and mortar store, by leveraging the tight integration between Kenshoo’s enterprise and local solutions.”
About Kenshoo:
Kenshoo is the provider of KENSHOO™ Search, the only 3rd generation end-to-end search marketing platform. Built on the foundation of the Kenshoo’s Quality Management™ approach, KENSHOO Search enables marketers to optimize every aspect of their campaigns to maximize ROI. KENSHOO Search is an end-to-end SEM management and optimization platform that supports multiple languages and currencies while providing the ability to manage and automate region specific campaigns. KENSHOO Search’s RealTime Campaigns links a company’s search marketing program with their e-commerce or inventory to continually update campaigns to reflect up to date product information. KENSHOO Local, based on the KENSHOO Search platform, is the first enterprise search platform designed specifically for the ‘local’ market, providing significant value to agencies, resellers supporting SMBs or local franchises by saving valuable time and resources while maximizing advertizing effectiveness. Kenshoo’s automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Customers include Omnicom, Zappos, Hitwise, TextBooks.com, iREP, Living Direct, LinkShare, Petco and many more. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.
Contact:
Kenshoo
Ari Rosenstein
Tel: + 1 877 536 7462
pr (at) kenshoo (dot) com
http://www.kenshoo.com
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